Anthony Vaccarello has revealed his debut campaign for Saint Laurent. The designer was named the brand’s new creative director in April, following Hedi Slimane’s exit.

Anthony Vaccarello debuts his first Saint Laurent campaignThe new images don’t give much away in terms of his upcoming collection, although they do hint as to the direction Vaccarello is going in. The black and white pictures feature portraits of 15 fresh new faces, including a couple, shot by US artist Collier Schorr in Paris. It’s a step away from the brand’s former campaigns, which have starred big names from fashion and music from Jane Birkin to Joni Mitchell. 

Anthony Vaccarello debuts his first Saint Laurent campaign
Source: Collier Schorr

It looks very youthful, pared-back and softer than campaigns we’re used to with Saint Laurent, think Calvin Klein meets The Kooples.

Vaccarello will make his debut at Saint Laurent in October.

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